Protostatix Engineering Re-Branding
Corporate Re-Branding + Graphic Design
Tyler Vreeling - Senior Designer & Team Lead / Project Manager
KENNEDY was commissioned by Protostatix Engineering, a well known Edmonton based engineering consultancy, to develop a completely new corporate branding strategy, identity and stepped roll-out plan that would coincide with the new corporate office interiors KENNEDY was designing in tandem with the re-branding. An overall plan and schedule was developed with the client and firm leadership to coordinate an array of complex and moving parts in this corporate make-over.
A comprehensive initial brand audit was undertaken, along with an interview process to understand the firms history, and vision and mission for the firms future. All levels of the leadership group were part of these information gathering sessions, and the entire scope of the project spanned approximately 12 months. Brand elements were then introduced at particular phases during the Interior Design process of the new corporate offices to strategically integrate brand elements into the Interior Design. The overall re-brand included a new corporate logo and identity, complete printed and electronic collateral, electronic management & user manual to maintain integrity over time of the brand elements when used by staff, and a completely new Web presence and text articulation of the firm.